Kirusa ties up with txtGhana
To Provide Innovative and Compelling Services to Ghana Mobile Subscribers
Accra, Ghana and New Jersey, Thursday, April 07, 2011: txtGhana, one of the leading wireless applications services provider of Ghana has tied up with Kirusa, one of the leading global developers of Mobile Value Added Services, to bring innovative and compelling content services to mobile subscribers in Ghana.
This service will encompass several content categories including religious, motivational and lifestyle content, delivered to the market on Kirusa’s platform, an open platform supporting industry standard VoiceXML, subscription management, and integration into all the key elements in the carrier network. The Kirusa platform thus provides a framework for third party application developers and content providers to quickly offer and monetize innovative voice and content services to mobile subscribers.
Initial launch will be through leading mobile carriers in Ghana, leveraging the Kirusa platform deployed at these mobile carriers. With Kirusa’s deployment across Africa and with geographical reach of txtAfrica, parent company of txtGhana, these services will expand to other African markets.
Speaking on the occasion, Surinder Singh Anand, Vice President of Product Management at Kirusa, said, “We are delighted to tie up with txtGhana, further expanding the suite of value added services offered to mobile subscribers in Ghana. Their experience and understanding of the mobile terrain of Africa is impeccable. Content provisioned from txtGhana is localized, relevant and in tune with the needs and preferences of the target market.”
Commenting on this partnership, Mr. Nii Laryea, CEO of txtGhana, said, “txtGhana believes in alignment with capable industry players with reputable proficiency in certain industry niches. With content provisioning being one of our core strengths, collaboration with a player like Kirusa is a perfect match.” He further added, “Distribution of our content through state-of-the-art technology of Kirusa will provide our customers a seamless and sterling service experience.
About txtGhana
txtGhana is a mobile-media company that provides integrated mobile services spanning mobile entertainment, mobile information dissemination and the enabling of mobile based products and services that are engineered to build and enhance mobile relationships with the mobile generation. The company has spearheaded the introduction of several innovative and exciting mobile based products, services and campaigns in a pioneering role. txtGhana is interconnected with all Mobile Network Operators in Ghana and the dominant enabler of mobile based campaigns and activities within Ghana. For more information, please visit www.txtghana.com
About Kirusa
Kirusa is one of the leading global developers of Mobile Value Added Services (MVAS); enabling mobile subscribers to ‘reach out’ to their family and friends. Kirusa’s solutions include the hugely successful Kirusa Voice SMS service, the world’s most advanced “Voice SMS” solution that has been selected by more than thirty carriers around the world. Kirusa Voice SMS enables mobile subscribers to send messages by speaking. Kirusa has pioneered a suite of applications that facilitate mobile subscribers to interact through voice, including Call-n-Tweet application which helps update twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications and content services to mobile subscribers. Kirusa has launched a Consumer Corner, an online site for information and resources on Voice based MVAS for mobile subscribers at www.voicesms.kirusa.com. Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable multimodal platform. Kirusa’s solutions are used by mobile subscribers millions of times daily. Kirusa has been recognized as one of top 100 technology companies by Silicon India for years 2007 and 2008, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in three continents, with research and development facilities in Bangalore, India. ‘Kirusa Voice SMS,’ is a trademark of Kirusa, Inc. For more information, please visit www.kirusa.com
Media Contacts
Kirusa
Anju T Makin
Alchemy Corporate Communications
Tel: +91 98101 70135
anju_makin@alchemycc.com
txtGhana
Yaw Sakyi
Rite Multimedia
Yaw.sakyi@ritemultimedia.com
© 2001-2012 Kirusa, Inc.
